Most of the Android/iPhone forums I have visited have requests for suggestions for mobile advertisement solutions to use. Thought it might be useful to list the most often suggested mobile advertisement companies across these forums. I must confess that I have not yet got enough data to list them in the order of their efficacy, though AdMob seems to easily top the list.
Please find below a dozen mobile advertisement companies (not in any particular order).
AdMob provides app developers tools to promote, measure and monetize mobile apps. According to them “AdMob is one of the world’s largest mobile advertising networks, offering solutions for discovery, branding and monetization on the mobile web. Mobile devices are a critical media platform and we are building the tools to let every business on earth leverage mobile.”
AdWhirl is not a direct mobile advertisement company, but an advertisement mediation solution for mobile app developers. It is open source.
TapJoy seems to be concentrating primarily on advertising other apps within your app. They have a lot of innovative features including integrating advertisements deep into games and other apps apart from supporting interstitial and banner ads.
MobClix is an ad exchange. Ad exchanges are online marketplaces for buying and selling advertising impressions. Developers maximize their revenues by auctioning their inventory to a combination of advertisers, ad networks, and agencies. Advertisers maximize their click-throughs by bidding on precisely targeted audience segments. Same thing. Different language.
MobFox is a Vienna, Austria based mobile advertisement network. Instead of working with hundreds of different advertisers and networks, they claim to concentrate on placing the most engaging and most paying premium ads on your applications. They also claim to be the highest paying mobile advertisement network today.
This is another popular ad network with offices around the world including in India, Singapore, Korea, Japan, South Africa, Europe and the US. Starting out in the asia-pacific region, they entered the US and European market recently in 2010. Seem to be doing very well. Could well be the market leader soon.
Here is what they have to say about themselves – “For mobile publishers, MoPub is the only “one-stop shop” ad server designed to manage all your app monetization needs. MoPub’s three-pronged platform means that you can choose how you monetize through direct sold ads, ad networks, and our real-time bidding system, MoPub Marketplace. Designed for unmatched control over and transparency into how ads are performing on your app, MoPub’s platform makes sure that you’re maximizing your ad revenue potential — without sacrificing your user experience. And, since MoPub was founded by app developers, for app developers, our single, open-source SDK is easy to integrate and our platform scales to serve billions of ads every month.”
I thought Fiksu was probably pidgin for “Fix you”, but apparently it means smart in Finnish! They have positioned themselves as a mobile app user acquisition platform.
Seems to be just another mobile ad network. Nothing special or unique as far as I can see. The site is pretty jarring to the eye, I must say.
Looks like a fairly new company. Has not published details of number of ads served on their site, so I guess they are still in the up-and-coming stage.
- Millenial Media
Established on 2006, this company has been around for a lifetime already in this business. Have entered the Asian market also recently.
- Quattro Wireless
Found their site because they were listed on the AdWhirl site. But the site looks more like a blog and navigating to some of the pages results in 404 errors. Anyone out there knows more about them?
Kindly share your experiences in the comments section.