Marketing to the gadget-savvy youth of India

Today’s article in Brand Equity is yet another reminder of how quick India is in adopting new technology.

While the smart phone market is just hotting up in India, marketing companies are already finding new ways of using this palm sized revolution to help their clients engage better with their customers. And using QR Codes to lead the user to an info site, a discount, or a sale is just the beginning. In the next year or so, the way the world interacts is going to change dramatically. The smart phone, especially Android devices will become a person’s constant companion with all the latest, relevant information necessary for its master, truly as her fingertips.

Science fiction just got less fictional!

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