Things to check before you build your dream consumer app

Every day, we get requests for building non-game consumer apps for androids. Many of these requests come from highly enthusiastic individuals believing they have the idea for the next greatest app. While we find most of the ideas definitely interesting, not many have legs enough to be financially remunerative. So if you have a great idea for an app, answer the following questions to see how viable your idea actually is.

1. Is there such an app already in the market?
What is available in the market? how popular is it? How different is my idea?

2. Who is the app for?
If your answer is everyone, try and be more specific. Is this for the tweens, teenagers, twenties, thirties, or older? Is it for men or women or both? Employed, unemployed, students,…?

3. What is the criteria for success?
Is it the number of downloads, the number of users, usage (no. of logons, no. of requests, number of purchases, etc)?

4. How will potential users get to know about your app?
There are thousands of apps in the market place. Do you expect people to discover your app on their own? Do you have a unique way of reaching out to them?

5. How are you going to monetize?
Is your app going to be free or is it a paid app? Are you going to earn through subscription, from ads, or through in-app purchases?
If you have real good convincing answers to the above questions, you are definitely on the right track. Maybe it is time to take the next step, then.

2 thoughts on “Things to check before you build your dream consumer app

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